the new mission model – pay for fans

profxm,

LDS Inc. has signed on with http://usocial.net/ to buy Facebook fans and Youtube hits. Now I know why 600,000+ people have watched some of the stuff in the MormonMessage’s Youtube channel: the Mormon Church is paying usocial.net to make it happen. This almost seems like a genius, albeit superficial, marketing approach – buy hits to make it seem like people find you interesting in the hopes of people actually finding you interesting. How sad… 🙁

Appearances Mainstreaming Public Relations

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Comments (11)

  1. Funny footnote … back during the Big Love brouhaha over the temple ceremony dramatization, amidst all the Mormon hand-wringing, COB’s media mavens were busy milking the controversy with online buys.

    Same thing happened during the Question One campaign in Maine. All kinds of online LDS media buys were happening, targeting readers of online Maine news outlets.

    Anyways, I agree. It’s sad.

    But like their #1 pollster is telling them, at this point, they need any “buzz” they can get … even negative buzz.

    Or do they? Maybe what they really need to do is fire pollsters like Gary Lawrence and use those vast resources to ramp up delivery of a better product.

  2. My favorite clothier told his sons: :”We don’t need ads out there. We need ads in here,” pointing to their store.

    If you can’t meet, or better yet exceed, your customers’ expectations then attracting more people with commercials will only damage your reputation.

    You won’t be able to hold your clients. Instead, you are creating a lot of dissatisfied customers who will leave, at best, with a mixed view of all things Mormon.

    May be, it’s just me but the social life in Mormon wards seems to have been more vibrant in the past. Since the advent of correlation, it’s been going downhill every year.

  3. To be fair, the article mentions other services for sale by usocial.net, and doesn’t specify that the church is buying youtube hits. It wouldn’t surprise me at all if that’s what they’re purchasing, but it might be one of the other, unnamed services.

    It reminds me of another one of your “favorite” religions. Many years ago (20? 30?) Scientology was found to have purchased copies of L Ron Hubbard’s “Dianetics” from bookstores in order to inflate its sales figures. It seems as though there’s nothing quite like buying interest in order to increase interest. 🙂 Maybe Calvin Grondahl was right when he titled one of his books, “Marketing Precedes the Miracle.”

  4. OK, I just looked at the usocial.net. The other services include things like promoting on Digg or Reddit. Not much different at all. Marketing does precede the miracle, it seems.

  5. “Marketing Precedes the Miracle”… I’m going to have to title a paper that at some point. Too funny!

  8. I have “Marketing Precedes the Miracle.” There are some great comics in there.

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